DIASPORAHUB
SÃO PAULO · FIRST ENCONTRO · COMING SOON

Look back to move forward.

Diasporahub brings the Afro-Brazilian diaspora together in São Paulo over African fine dining, live music and business. Then it takes small groups to Africa, on journeys of reconnection planned with the communities who host them.

BY INVITATION · LIMITED SEATS
Djembe drums in warm light against a dark background
SANKOFA

“It is not wrong to go back for what was left behind.”

Se wo were fi na wosankofa a yenkyi · Akan proverb, Ghana

The sankofa is the bird that moves forward with its head turned back, reaching for the egg that carries the future. In our mark it comes apart into lines. Only the egg stays whole.

WHY BRAZIL

Almost half of the Atlantic slave trade ended here.

No country received as many enslaved Africans as Brazil. That history lives in our names, our kitchens and our drums. Diasporahub exists to turn it into reconnection.

4.86 million

enslaved Africans landed in Brazil between 1501 and 1900, more than in any other destination.

55.5%

of Brazilians identify as Black (preto) or of mixed race (pardo).

Angola and the Costa da Mina

In the recorded voyages, half of the people brought to Brazil were shipped from ports in Angola and on the Costa da Mina, today Ghana, Togo, Benin and Nigeria.

Sources: Trans-Atlantic Slave Trade Database (SlaveVoyages); IBGE, 2022 Census.

THE PATH · THREE STAGES

First the table. Then the journey.

We start with what brings people together, and build technology only once the journeys are up and running.

  1. 01 · ENCONTROS

    At the table, in São Paulo

    A series of dinners for a few people each night, with reinterpreted African cuisine, live music and dance, and conversation about business.

    See the Encontros
  2. 02 · JOURNEYS

    Journeys of reconnection

    Small groups, planned by hand with the communities who host them and a partner travel agency. An ancestry test helps, but it is not required.

    See the journeys
  3. 03 · PLATFORM

    From test to journey

    A website and an app that connect your test result to the journey. They come after the first journeys, built on what those journeys teach us.

PHASE 1 · ENCONTROS

A table set for the diaspora.

A series of dinners in São Paulo, with few seats each night. Every Encontro brings together reinterpreted African cuisine, live music and dance, and a serious conversation about business between Brazil and Africa.

01

At the table

African-rooted fine dining, adapted to the Brazilian and Western table, with a guest chef to be announced.

02

In rhythm

Live African and Afro-Brazilian drums, songs and dance, from the start of the evening to the dance floor.

03

Connected

Afro-Brazilian and African leaders, executives and entrepreneurs side by side. Connections that become partnerships and, later, joint ventures.

A street percussion circle, with congas and hands on the drums
FIRST ENCONTRO

São Paulo

DATE
To be announced
VENUE
São Paulo, to be announced
FORMAT
Dinner, live performance and conversation
SEATS
Limited
INVITATION
Personal, price to be announced
Request an invitation
PHASE 2 · JOURNEYS · IN PREPARATION

From DNA to reconnection.

Small-group journeys to Africa, planned by hand with the communities who host them and with a partner travel agency. The first groups will be formed from people who have joined the Encontros.

Hands stretching the natural skin of a drum
A drum skin, stretched by hand.
  1. 01

    The starting point

    Your family's story is the starting point. If you have taken an ancestry test, bring the result. If you would like to take one, we will suggest laboratories (to be announced). The test is optional.

  2. 02

    The reading

    A test points to regions and reference populations, not to an exact village. That is why we cross the result with history, documents and the word of the communities themselves.

  3. 03

    The reconnection

    Meetings with traditional communities, always by invitation and on the hosts' terms. Part of the price of every journey stays with the host community.

COMPANIES · PARTNERS

For companies and partners.

An Encontro can also be your company's evening. And there is room for anyone who wants to build Diasporahub with us.

01

Private Encontros

A Diasporahub evening for your company's Black leaders, team or clients.

02

Tables at the Encontros

Reserved tables at the open Encontros, so your company can host its guests.

03

Build with us

Chefs, artists, brands, laboratories, travel agencies and communities who want to take part.

CONTACT Contact e-mail coming soon.

WHO WE ARE · CO-FOUNDERS

The people building Diasporahub.

People from business, culture and translation, working between Africa, Brazil and the diaspora.

Ken Gana in a grey suit and light-blue shirt, smiling
CO-FOUNDER · SÃO PAULO

Ken Gana

Leads Diasporahub’s business and entertainment side in São Paulo. An English teacher in the 1990s, then an interpreter and translator. He founded a company making uniforms for industry, and is now a partner and CEO of OBOFOS & KA Negócios, which trades in commodities.

Peter Pewus in sunglasses and an African-print shirt
CO-FOUNDER · UNITED STATES

Peter Pewus

Leads Diasporahub’s side in the United States, including the talks with ancestry-testing laboratories. He is CEO of Pewus Venture & Import and Export and of Pewus Promo & Entertainment.

Portrait of Rodolfo Ogliari in a light-blue dress shirt
CO-FOUNDER · CULTURE AND TECHNOLOGY

Rodolfo Ogliari

Leads Diasporahub’s culture and technology. A cultural producer and percussionist raised in the samba de roda tradition, he works between Brazil and West Africa, from the Festival Sur le Niger (Mali, 2024) to cultural programmes in Accra, Ghana. He received the Prêmio Cultura Viva 2025 for the youth percussion school Tudo Começa no Tambor, and plays in the percussion duo Opanijé.

INVITATION · SÃO PAULO

Request your invitation to the first Encontro.

Invitations are personal and limited. Requests open when the date and venue are announced.

INVITATION REQUESTS Opening soon.

Come back to this page: this is where invitation requests will be received.